Rewriting Women into Maritime History is an initiative led by Lloyd’s Register and Lloyd’s Register Foundation, aimed at uncovering and celebrating the vital contributions of women in the maritime sector. Launched in the UK and Ireland in 2023, the programme draws on archival materials held by maritime organisations, alongside oral histories, to reconstruct and share these stories publicly through the SHE_SEES exhibition.

In its latest phase, the clients commissioned Intent Communications Limited to create a series of social media cards to accompany the campaign. Quotes from women across the maritime sector were selected and curated by the client, and a design template provided to ensure continuity with earlier materials.

Working closely with Intent Communications, the project focused on producing a cohesive visual series that could accommodate varying quote lengths and photographic quality. Images were enhanced and cropped to centre the subject, while typography was adjusted to support longer, more expressive quotes. The final cards offered a visually unified set that honoured each voice, reinforced the campaign’s identity and extended its reach across digital platforms.