Soul Flash is a bespoke horoscope service offered by Psychic Spin—a woman-led business providing spiritual guidance, psychic insight and intuition-based support. Delivered via monthly subscription, each horoscope is individually crafted for the recipient, positioning Soul Flash as a premium alternative to mass-produced astrological content. The offering reflects the client’s commitment to personalisation, emotional resonance and spiritual depth.

To announce the launch of Soul Flash, the client commissioned a new ad campaign for Meta platforms (Facebook and Instagram). The designs were created to convey essential information within the poster itself, while also evoking a sense of magic and intrigue to set the right tone. A balance was struck between clarity and atmosphere, ensuring the visuals felt aspirational without overwhelming the viewer.

Each advert was adapted to suit different sizes and orientations, allowing for a consistent visual identity across platforms and formats. The final campaign delivered a cohesive, elegant presence that reflected the brand’s ethos and elevated the service’s positioning—inviting users to engage with a personalised, intuitive experience.