Ava-cados is a fresh startup founded by young entrepreneur and mother, Ms Vani Kumar. Beginning with avocados, the business focused on importing exotic organic produce from East African nations for sale and distribution within the Indian market. As a first step into this new venture, the client commissioned a smart, contemporary business card design aimed at a younger, more affluent audience—establishing a distinctive presence in the premium produce space.

The project extended into the development of a complete brand palette, including logo design, colour schemes, typography and a broader visual branding strategy. Drawing inspiration from the natural tones and textures of the produce itself, the templates were crafted to evoke a fresh, vibrant aesthetic. The visual identity was designed to be adaptable across business cards, product labels and projected website designs, ensuring consistency across touchpoints.

The final designs set the tone for a cohesive, compelling brand presence—one that balanced sophistication with approachability, and positioned Ava-cados as a confident new entrant in the organic lifestyle market